23 COINS
Three physical challenge coins - Coin 0, Coin 1, Coin 2 - each a self-contained puzzle you solved from the coin art alone. Rank 0 was the whole point: people fought for first blood, and rank 23 got nothing but a line of text with your name on the board.
The prize was scarcity you could hold. Twenty-three of each coin were physically minted; claiming a slot took one of them off the table. Coin 0 alone logged 28 phrase solvers and 4 who ran it all the way to complete.